Spanish-language broadcasters in the U.S. project their political advertising sales will soar this year as the presidential candidates woo Latinos in states that have a chance to tip the election.
“We are significant players in the battleground states,” said Philip Wilkinson, chief operating officer of Entravision Communications Corp., owner of 51 Spanish-language television stations. “Presidential campaign advertising should come at the end of August, and then I think it’s going to come fast and furious.”
Popularity: 13% [?]
