When presidential candidates try to reach reaching Latino voters, there’s no silver bullet.
“What do you do?” asks Sergio Bendixen, Hillary Clinton’s chief strategist for the Latino vote during her run for the Democratic presidential nomination. “It’s not like you’re going to be able to use what they call ‘dog-whistle advertising,’ where the signals that you send to Hispanics are only going to be recognized by Hispanics and nobody else.”
The challenge is worth it. The Hispanic electorate is huge, growing and diverse, and some analysts say it could influence the results in some key swing states.
So, you have to break the Latino electorate into groups. According to the best figures from the Pew Hispanic Center, about 40 percent of Latino voters switch back and forth between media in Spanish and in English.
Popularity: 14% [?]
